DVD

  "As DVD retail sales took off a few years  back, and I had the priviledge of  spearheading  the DVD division of a leading music and film  entertainment distribution company, for whom  I  aqcuired hundreds of film, childrens and  special interest properties for the North  American retail market. " 

Shifting gears from 'a seller' to 'a buyer' a few years back, allowed me to peer into the 'inner sanctum' of acquisition tactics and negotiation, but it also gave me a fresh perspective on just how fast the market is changing, and how ruthless the competition is. Now that I am back on the in the camp of content creators, I am far more clear on how, for buyers, getting the right product, coupled with the right artwork and market strategy in terms of price point and timing, are the keys to success in 2008 in particular for distributors in the retail space.