Online

  "I feel the online space is currently  the  fastest moving of distribution channels, and  there are beginning to be real signs that the  business of web-based self distribution is  becoming a realistic alternative to a traditional  reliance on funding, at least in the case where  a project can identify a niche target audience. Going forward this might go hand-in-hand with the coveted distribution deal, for those who care about the long tail value of their projects."

In 1997 when I was begginning to dabble in the creation of educational web portals, getting an audience was less than an exact science. The tools available today demystifying the question of viral web traffic, offer a promising new business opportunity for content creators and distributors alike.   You no longer need to spend your way to a first position ranking on Google, but a more important question is... what to rank for...that is the real question.  Understanding the value of your long-tail equation is your true equity.

For instance, today I know one guy who sells seven figures online each year, and his online-only product is how to play gospel music by ear.  If he can generate such revenue in such a small and fragmented market vector, imagine what is possible for many films, docs, kids series and the likes with more popular brand or theme awareness, playing right into the strenghts of the web, that is keyword laden offers through search.